Blogging Tutorial

My first two tips center around "search engine strategies" because this kind of traffic is not only targeted but it's FREE!

Sites like Google, Yahoo, Live, AOL, etc. can bring in tons of traffic to your site, so it's important the search engine spiders and bots can read your pages.

A spider is a script the search engines send out to your site that collects information about your code,content, site popularity (how many sites link to you), etc.

Based on the information it collects, it will determine your page rank for various keyword phrases.

HTML Works Best

Flash, javascript and all those other fancy languages that make your site look "cool" may hinder the search engines from reading your content.

Even though engines like Google are getting better at reading javascript code, it's still best to just use good ole' clean HTML.

Get Rid of Frames

Search engine spiders cannot read content that sits inside frames. So if you use them, you are jeopardizing your search engine rankings

Use Keywords in Hyperlinks

When you are linking to internal pages within your site, it's a good idea to use the keywords that describe that page. This may help that page rank higher for that phrase

So for example, if you are linking to a page about golf tips, instead of saying "
Click here to view that page", it would be more useful to say, "View my article on golf tips." Notice the important phrase "golf tips" is inside the hyperlink.

Use Keywords for Your Filenames

When naming your pages, it's also important that you include your important keywords in the filenames. Some search engines use these to help determine page rank.

Using the golf tips example again, you could name one of your HTML pages,
Asana-tips.html instead of page1.html. It's also beneficial to separate multiple words with a hyphen instead of running them together (Asana.html).